Tita Cerámica

Tita Ceramica, a handcrafted workshop founded by Margherita Zerbi, where natural beauty and imperfection are celebrated. Each piece, handmade by Margherita Zerbi, is unique and celebrates the beauty of imperfection. This approach honors the authenticity of artisanal work.

Tita’s pottery goes beyond the functional, offering pieces that reflect a deep connection between humankind and nature. Every manual creation is unique and imperfect, promoting individuality and beauty in the authentic. Tita offers exclusive and customizable pieces, reflecting its commitment to craftsmanship and singularity.

The photographic art direction focuses on capturing the beauty of imperfection through analog photography and evocative elements. The images, without editing or retouching, highlight the authenticity of the craft. The analog approach symbolizes the handmade and rustic, merging with modern elements to bring a sense of freshness.

The logo and monogram are based on the brand’s values: elegant, aesthetic, and unique; functional and simple; and imperfect. The logo is inspired by the value of functionality, adopting a stamp-like style that adapts to various formats. The «Zerbi Expanded» typeface was created for the logo and brand communication.

The monogram, aesthetic and imperfect, is inspired by the forms and figures of the Swiss School of Design, referencing figures such as Willem Sandberg, Armin Hofmann, and Wolfgang Weingart. Overall, the logo seeks to integrate the brand’s values and represent it concisely.