The Castanyera Chainsaw Massacre for Meller

Introducing «The Castanyera Chainsaw Massacre» by Meller sunglasses – a Halloween campaign that masterfully blends Catalan traditions with modern horror. As local culture battles globalization, our mission is to reconnect the youth with their roots in a way that’s both stylish and spine-chilling.

This campaign revives the beloved figure of the Castanyera, infusing her with Meller’s signature fashion flair and eerie Halloween elements. The result? A captivating horror thriller where tradition meets high fashion and terror.

As part of our campaign, Meller has set up exclusive Chestnut Points across Barcelona where you can not only enjoy delicious roasted chestnuts but also take advantage of our special 2×1 offer on Meller Catanyera sunglasses. Each location is marked with the distinctive Meller logo, ensuring you can easily find your nearest spot to dive into the tradition.

How to Participate:

Locate a Meller Chestnut Point: Check out our map to find the nearest chestnut stand.
Enjoy Chestnuts: Savor the traditional taste of freshly roasted chestnuts.
Claim Your Sunglasses: Present your receipt at the stand to avail the 2×1 offer on Meller Catanyera sunglasses.

In this exclusive campaign, the beloved Castanyera takes on a terrifying new persona, complete with blood-splattered features and signature Meller Catanyera sunglasses. As globalization encroaches, we aim to reconnect the youth with their cultural heritage through this stylish and spine-tingling character.

The campaign shows María in her traditional headscarf and haunting new look, holding her Meller identification. The image encapsulates the essence of this campaign—melding tradition, horror, and high fashion. Dive into the horror and heritage with «The Castanyera Chainsaw Massacre» by Meller sunglasses—where tradition meets terror, inspired by the iconic Halloween VHS classics of the 80s.